WaterSoftenerPlus — Privacy Policy

This document was last updated on 02/27/2025.

Acknowledgment and Acceptance of Terms

WaterSoftenerPlus.com and its affiliated entities (“WaterSoftenerPlus,” “we,” “our,” “us”) respect your privacy and are committed to protecting it through this Policy. This Privacy Policy explains our current practices regarding information collected when you or your device interacts with our websites, mobile sites, applications, and other online services that link to this Policy (collectively, the “Sites”). By accessing or using our Sites, you acknowledge and agree to this Privacy Policy and consent to the data practices described here.

Our Sites may contain links to third-party websites. Although we aim to link only to sites that share our standards, we are not responsible for the content, security, or privacy practices of third parties. We encourage you to review the privacy policies of any third-party site you visit.

Scope and Data Controller

Where applicable law so provides, WaterSoftenerPlus is the controller of Personal Data processed via the Sites. This Privacy Policy does not apply to websites that do not link to it or to third-party sites linked from the Sites.

Participating Merchant Policies

Services and offerings accessible through our Sites (for example, vendor portals or partner stores) may present their own privacy statements. Because we do not control third-party policies or practices, we recommend reviewing those policies before submitting personal information or completing transactions with such parties.

Information We Collect and How We Use It

We collect information in three primary ways: (a) automatically via web server logs and analytics; (b) through cookies and similar technologies; and (c) information you provide to us directly.

a) Web Server Logs & Analytics

When you visit the Sites, our servers may automatically record information to help administer the Sites and analyze usage, such as: IP address; browser and device type; the pages you view; referral URLs; the date/time of your visit; your ISP; approximate location (state/country); and the number of clicks on the Sites. We use this information to maintain and improve the Sites, diagnose issues, and understand usage trends.

b) Cookies and Similar Technologies

We use cookies, pixels, tags, local storage, and similar technologies (collectively, “cookies”) to personalize your experience, remember preferences, facilitate sign-in, analyze traffic, and measure marketing performance. Cookies are small text files placed on your device by a website’s server and are unique to your browser. Cookies cannot run programs or deliver viruses to your device.

You can usually accept or decline cookies via your browser settings. If you disable cookies, some features of the Sites may not function properly. We may share aggregate, de-identified statistics with partners; however, we do not permit other companies to place cookies on our Sites unless needed to deliver a specific customer benefit (for example, embedded checkout or analytics).

Analytics: We use tools like Google Analytics to understand how visitors engage with our Sites. You may opt out via the Google Analytics Opt-out Browser Add-on or the Network Advertising Initiative’s opt-out tools.

c) Information You Provide to Us

When you create an account, purchase products, sign up for communications, or request support, we may collect information such as your name, billing/shipping address, email, phone number, account identifiers, and payment details. Payment information is used solely to process your transactions (for example, we transmit credit-card details to payment processors). You may also provide information when requesting assistance (e.g., order numbers, troubleshooting details, installation questions) so we can serve you.

How We Use Personal Data

To provide, operate, and improve the Sites, products, and services;
To process orders, payments, returns, and customer support requests;
To personalize content, recommendations, and communications;
To send transactional messages (order confirmations, shipping updates) and, where permitted, marketing communications;
To maintain security, prevent fraud, and comply with legal obligations;
For analytics, research, and aggregated reporting.

When We Share Information

We do not disclose your personally identifiable information to third parties without your permission, except as reasonably necessary to:

Provide and support the services you request (e.g., payment processors, fulfillment/carriers, customer support tools);
Protect our rights, safety, and property and those of our users or the public;
Comply with legal processes or applicable law; or
Facilitate a corporate transaction (e.g., merger, acquisition, reorganization), subject to appropriate confidentiality safeguards.

Testimonials & case studies: We may share customer stories or reviews with permission and in accordance with this Policy.

Third-Party Tools We May Use

Depending on the services you use, we may integrate with third-party platforms for communications, email marketing, billing, CRM, and support (e.g., ActiveCampaign, Mailchimp, Stripe, Chargify or similar, Salesforce or similar, helpdesk/chat tools, analytics providers, and shipping carriers). These providers process data on our behalf pursuant to their own terms and privacy policies.

Your Privacy Rights

Your rights depend on your location and applicable law. We will honor requests consistent with legal requirements and verification processes.

California (CCPA/CPRA) Rights

Right to Know/Access: Request details about the categories and specific pieces of personal information we have collected, used, disclosed, or shared for a business purpose in the past 12 months.
Right to Delete: Request deletion of personal information we collected, subject to lawful exceptions (e.g., to complete a transaction, detect security incidents, comply with legal obligations).
Right to Correct: Request correction of inaccurate personal information.
Right to Opt-Out of Sale/Sharing: WaterSoftenerPlus does not sell personal information. If we ever engage in “sharing” for cross-context behavioral advertising, we will provide a “Do Not Sell or Share My Personal Information” mechanism.
Right to Non-Discrimination: You will not be discriminated against for exercising your privacy rights.
Authorized Agent: You may designate an authorized agent to submit requests on your behalf, subject to verification.

To exercise your rights, email privacy@watersoftenerplus.com. We may request additional information to verify your identity before fulfilling your request.

Other Jurisdictions

Depending on your location, you may also have rights to access, correct, delete, or receive a portable copy of your personal information, and to object to or restrict certain processing. Contact us to exercise these rights as permitted by law.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, including recordkeeping, compliance with legal obligations, dispute resolution, and enforcing our agreements. Unless you request deletion and we are not required to retain the data, we may maintain certain records for audit and historical reporting.

Security

We apply reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure; we cannot guarantee absolute security.

Children’s Privacy

Our Sites are intended for general audiences and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.

International Transfers

If you access the Sites from outside the United States, note that your information may be processed in the U.S. or other countries that may have different data protection laws than your country of residence.

Changes to this Privacy Policy

We may update this Policy from time to time. When we do, we will revise the “last updated” date at the top. Your continued use of the Sites after changes are posted constitutes your acceptance of the revised Policy.

Contacting Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Email: privacy@watersoftenerplus.com
Support: support@watersoftenerplus.com
Mailing Address: WaterSoftenerPlus, Attn: Privacy, [Insert Street Address], Tampa, FL [ZIP], USA